A frequent question emerging from successful multisite churches is “how can we leverage our multisite model to go further, faster and cheaper?”
The answer is go smaller–go microsite.
Just like there are many expressions of multisite churches, there are several expressions of microsites, but the video-driven microsite model is getting the most traction today across the country.
Though the jury is still out on microsites, here’s what we know today. . .
- Microsites are an innovative new approach to church multiplication that are best described as a microcosm church that can be done by anyone, anywhere, anytime.
- Microsites meet in homes, retirement centers, homeless shelters, bars, gyms, clubs, businesses – any place a small group can gather to extend the reach of a multiplying church.
- Microsites are a way to bring teaching and worship services to the people regionally, nationally and globally that aren’t attending your church locally.
- Microsites are the best of a weekend service, multisite campus and small group all wrapped into one powerful and exponential package.
- Microsites are missional groups of 10 to 100 plus people that utilizes video teaching in a circular format with a more conversational, engaging and interactive message.
- Microsites can deliver a more engaging worship experience produced in-the-round, with a worship team and group of worshipers in a more “jam session” style, making viewers feel like they are in the room.
- Microsites provide a more engaging alternative compared to the traditional teaching format, one that is much more appealing to millennials and more “relational” boomers.
- Microsites conversational teaching style and jam session worship experience provides a better online church experience.
- Microsites are small venue gatherings that are volunteer-led, video-driven extensions of an outreaching church that could be a feeder strategy for a multisite campus or a church plant.
- Microsites could be the 10x factor that multisites were to the single campus strategy.
Microsites can be a powerful compliment and natural “next step” to your current multisite strategy, but could also be your “first step” into a multisite ministry for a church of any size, ranging from 100 to 10,000. This allows a church to “grow rather than go” into a multisite church strategy.
In a sense, a micro-site completes the church life cycle that started as a mini-site (small church), that became a mega-site through multiple services, that became a multi-site though multiple locations, that now can become a movement-making church through micro-sites! The model gets the best of the big church resources with production and teaching with the intimacy of a smaller venue.
Building on the learnings and integration of small group principles and multisite best practices, this approach has the potential of multiplying a church further, faster and cheaper than our current models.
MultiSite Solutions has teamed up with the small group video specialists at Lifetogether to assist churches in developing and delivering a microsite strategy. We are introducing a new Microsite Coaching Program for churches wanting to turn this vision into a reality.
Here’s my conversation about microsites with Brett Eastman, the founder and president of Lifetogether. Brett served as the Small Group Champion for both Willow Creek and Saddleback Church and over the past 15 years has partnered with hundreds of the largest and fastest-growing churches across America in producing churchwide campaigns and video curriculum like 40 Days of Purpose.